The study examines the social-economical context of the appearance of entrepreneurs after 1989 in two localities of the Szeklerland: Joseni (Gyergyóalfalu) in Harghita County and Ilieni (Illyefalva) in Covasna County. It starts by analyzing those local economic resourses that can influence regional differences in the number and structure of ventures. Following that, it examines the sociocultural background of the spreading of entrepreneurial attitude, then outlines the types of entrepreneurs.
One of the essential messages of the paper is that the degree of entrepreneurial propensity is similar in spite of different natural resources and economic environment, which calls the attention on the cultural determination of the phenomenon. The history of the formation and development of ventures on the other hand strongly depends on the available resources and the existing economic conditions.

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The study examines the role played by the Internet in the marketing of localities, based on the experience of an empirical research about web-pages of towns in the Szekler region. Following a theoretical grounding – which presents the 20th century history of the formation and headway of town marketing – the analysis discusses the communication of Szekler towns following 1989, and the effects of Szekler urban configuration on marketing approach. 

It examines the perspectives prevailing during the towns' processes of 'electronic adaptation', whether the examined web-pages reflect harmony between the image of the town as a product and communication, whether authentic or newly designed systems of symbols appear, to strengthen the identity of the town, whether essential economic, demographic and other important pieces of information oriented to fundamental target segments are present or not.

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The study deals with issues related to the types of connections between institutions and elites in the context of political transformations. Its essential message is that the asynchronies produced between elite structures and institutional structures determine whether the transformation will be peaceful or violent, controlled or of a spontaneous character. Subsequently, the paper presents the dimensions of elite circulation, and it discusses the relations between the ways of elite change and institutional changes. It reviews the theories of the connections between political changes and market transformation, concluding with the statement that real political transformation can only occur if it brings along both market and political changes.

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The study presents the notional changes of the term 'social capital' in history, eventually providing a synthesized definition. It explains the character of the notion connected to the individual and the collective, its mechanisms of operation, effects, and the different perspectives on its measuring. The authors trace back the genesis of social capital to the recurrent cooperative situations that can be modeled by the notion of public goods and the prisoner's dilemma game. Finally, examining growth possibilities of social capital, the authors argue for a moderate state intervention.

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