This paper presents the first results of a research effectuated among a “virtual community”. The author formulate a current social questions: how does affect the identity and personal image-construction a completely new, previously unknown communication platform, namely the self-presentation on a popular social network site. Lunches the idea of a a new kind of identity, starts the thought of discovering the characteristics of the "virtual self". As a result, the study aims to analyze a social network site, based on the analyze on the profile pages of a representative group of the iWiW-users in a small town from Transylvania.. The analysis of the user’s profile pages will result the socio-demographic description of the iWiW-users from Miercurea Ciuc
The author is assistant professor at the Sapientia – Hungarian University from Transylvania, Department of Social Science, e-mail address: This email address is being protected from spambots. You need JavaScript enabled to view it.

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