The attraction area of the higher education centres of Transylvania has not been established yet with empirical research methods. Târgu Mureş is a major center of higher education. The town is the historical Székely Land's cultural center for centuries. Founded in 2001, as an independent higher education institution in Romania, the Sapientia Hungarian University of Transylvania was created with the support of Hungarian Government and it is functioning in three different towns: Miercurea Ciuc, Târgu Mureş and Cluj Napoca. In Târgu Mureş 11 training programs are available at the Faculty of Technical and Human Sciences. These training programs are in Hungarian and promote the professional training in the region. In this paper is presented the dynamic analysis of attraction area of higher education institution for the period 2001-2013.