In my paper I present the Real Csíki Beer Manufacture, established in Csíkszentsimon in 2014, and based on my ongoing local field research I focus on how the economic branding connected to Szekler minority identity-symbols and the local product consumption bears significant social and political content in the framework of a ruling state nation. Both the production and the characteristics and communication of the product are adjusted to the Szekler ethnical group, it stresses certain characteristics in the name of the local tradition, which draws on the remembrance of the cultural heritage as a symbol system from the past. They invented a tradition underpinned with historical factors which they connected to the already existing minority nation concept.

Globalisation, mobility and the multiculturalism lead to increasingly incorporate ethnicity and identity in the social, political, cultural relationships. In this increasing nation-consciousness, in the process of the strengthening of identity-policies, Csíki Beer as a par excellence national product functions as political and economical tool as well, in brief it visualizes a kind of patriotism. The aim of the paper is to describe the discourses and knowledge of the “bottom”, that is the community of Csíkszentsimon.

Keywords: Szekler minority, identity discourses, ethnic marketing, Csíki Beer, tradition

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The present study examines the language barriers encountered by chronic patients living in two towns with a majority of Hungarian population (Gheorgheni/Gyergyószentmiklós and Miercurea-Ciuc/Csíkszereda). The research focused on those situations when these patients were given one part of the care in a city in which the majority of the population is Romanian. The interviews conducted with 45 chronic patients and the data analysis aim to reveal whether the target population encountered any language barriers during their medical attendance and if so, how did they manifest, and respectively what kind of coping strategies did they apply in order to overcome the linguistic barriers. The results show that the language barriers did not affect the entire period of their treatment process, but only in its second phase when they received specific medical attendance. The two medical and healthcare patterns prompted different linguistic approaches. The majority of the interviewees had a passive role in choosing the language of the medical attendance during the second phase of their treatment. They mainly underlined the financial and psychological discrimination and disadvantages caused by language barriers. Furthermore, a wide range of coping strategies were adopted in order to overcome the language obstacle.

Keywords: language barrier, bilingual medical communication, discrimination, coping strategies

Full text (in Hungarian)

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