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The text deals with the creative industries and IT sector in the North -Western part of Transylvania, Romania in order to describe the social-demographic profile of entrepreneurs. The empirical base is represented by a questionnaire-based survey carried out in the region and the in-depth analysis of fourteen enterprises and their owners. The results show that the entrepreneurs engaged in local creative industries and IT possess marketable special knowledge and skills employed in special market niches.

Keywords: economy, enterprises, creative industries, IT, profiles, Romania

Full text (in Hungarian)

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